What is Keyword Density? How to Find Keyword Density !!

Keyword Density

In SEO, one of the foundational aspects is Keyword density. If used correctly, it helps attract search engines and promotes the visibility of web pages on search engine results pages (SERPs). When used inappropriately, it can keep the page from ranking or might also result in a search penalty removing it from SERPs.

What Is Keyword Density?

Keyword density indicates the number of times a keyword is used within a piece of content or on a webpage. It is a percentage showing how frequently the keyword appears relative to the overall word count used on a webpage. Search engines can use keyword density as a signal to determine if the piece of content on a webpage is relevant to a target keyword or not.

Keyword density formula

If needed, keyword density can be calculated as a specific figure. The number of times a target keyword is mentioned is divided by the total number of words on a web page to determine the keyword density of a piece of content.

Keyword density =

What Is the Ideal Keyword Density?

However, SEO experts believe that approximately 1-2% is the ideal keyword density. This indicates that keywords must appear one to two times per 100 words. At this rate, search engines are attracted as a keyword appears enough time to show what the page is about.

What Is Keyword Stuffing?

The act of repeating the same keyword over and over again is known as keyword stuffing. This act aims to rank the page for the target term, and this was a famous black hat SEO tactic in the past. Today, it is not widely used; however, it is necessary for marketers to be aware of keyword stuffing so that they do not engage in this act accidentally. Keyword stuffing can affect the readability and clarity of webpage content leading to a poor experience for readers.

Strategies for Good Keyword Density

Some of the strategies that can be used for keyword density are as follows:

1. First, focus on the readers, then focus on keyword use

The best content is created first for the readers. Keywords must be used organically in the content by writing naturally. Focus on writing high-quality, valuable, compelling content. After writing the content, review it and see if you can naturally add keywords.

• Add variations of keyword by using keyword stemming

Keyword stemming is the ability of search engines to associate similar words related to the target keyword. For example, word forms like project managing and project managers are the stemming for the keyword project manager.

• Support keyword by using semantic keywords.

Semantic keywords are variations, synonyms, or contextually related to target keywords. For example, some of the semantic keywords for a project manager are managing projects or project management.

• Avoid keyword stuffing

It would be best to use an on-page SEO checklist once you have written the content; this will help check your keyword density and other SEO factors before publishing the content on site.